This bill could be one of the most significant sales catalysts for equipment dealers we’ve seen in years. With Section 179 expensing doubled to $2.5 million in 2025 and a $4 million phase-out, this legislation aims to stimulate equipment investment and, more importantly, help you increase your equipment sales.
For equipment dealers, this presents a golden opportunity to drive increased leasing volume and help customers unlock substantial tax savings.
Why This Matters for Dealers
This bill provides your sales team with something priceless: clarity and urgency. It empowers them to have smarter, more confident conversations with customers—and to close deals faster.
Section 179 allows businesses to deduct the full cost of qualifying equipment in the year it’s placed into service — and leasing still qualifies.
What Your Customers Need to Know:
- Immediate tax savings: Businesses can deduct the full purchase price of qualifying equipment (new or used) in the year it’s placed into service.
- Preserve Capital: Leasing minimizes upfront costs and keeps cash available for growth.
- Wrap It All In: Customers can include software, maintenance, and supplies in the lease.
- Lower Total Cost of Ownership: Especially for lessees who return or extend their leases.
Equip Your Sales Team to Win
This is your moment to shift the conversation from buying to strategic leasing. Here’s how your team can respond to common objections:
- We want to pay cash. Leasing allows you to preserve capital for larger opportunities — such as acquisitions or expansion — while still capturing the full tax benefit.
- We’re not ready to lease yet. If you were planning to lease in 2026, now’s the time to move. These tax benefits won’t wait — and neither will your competitors.
- I need to talk to my partner. Great — your CPA will love this. Leasing + Section 179 = smart tax strategy + financial flexibility.
Real-World Leasing Scenarios
- A contractor leases $500K in equipment → Full deduction in 2025
- A business wraps software and maintenance into a lease → Predictable costs, no surprises
- A customer shifts a 2026 lease to 2025 → Gains immediate tax advantage and preserves cash
Ready to Capitalize?
The Big Beautiful Bill is more than just a tax incentive — it’s a strategic leasing opportunity. Equip your team, educate your customers, and most importantly, act now.
Don’t wait until Q4 — the earlier you engage, the more leases you’ll close before the December 31 deadline.
This is your moment to move more equipment and help your customers invest in their future in a smart way.