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Don’t Let Cash Flow Kill Your Next Big Opportunity

Upfront costs and 75-day payment delays shouldn’t stop you from winning projects.                                           Overcoming Cash Flow Challenges in Construction Many professionals in the construction industry face a common dilemma: securing a significant project only to […]

Section 179 Playbook – The Big Beautiful Bill

Unlock Massive Tax Savings with the New Section 179 Rules—Download the Playbook Now The passage of the One Big Beautiful Bill has transformed the landscape for equipment financing, offering businesses up to $2.5 million in immediate tax deductions. Whether you’re a contractor, construction firm, or any business relying on heavy equipment or software, this is […]

The Big Beautiful Bill Has Arrived

  The Big Beautiful Bill Has Arrived HERE’S HOW TO HELP YOUR SALES FORCE CAPITALIZE ON IT –––––––––––––––– JEFF WHITCOMB Senior Vice President Construction, First Financial Equipment Leasing –––––––––––––––– Jeff Whitcomb has over 25 years of experience in equipment leasing and sales leadership. Throughout his career, he has demonstrated expertise as an entrepreneur, establishing new […]

Ricardo Oseguera Jr – Monitordaily

*** Click to download Monitor Vendor Finance Rankings & Roundtable 2025 article. *** “The most rewarding aspect of my career so far has been the opportunity to lead and mentor my team. I strive to foster a culture of collaboration, continuous learning, and excellence.” Ricardo Oseguera Jr., Collections Supervisor at First Financial Equipment Leasing, represents […]

Material Handling Business Trends

As we move into 2025, MHEDA’s Executive Committee has pinpointed 15 crucial business trends that will significantly impact the material handling industry. Several trends hold particular importance for our organization and our valued customers. Cautiously optimistic economic outlook in specific regions and industry segments, with unpredictable recovery in other areas as the market normalizes. Integrating […]

Transform your operations without the upfront costs

We’re thrilled to announce our partnership with America In Motion to offer their customers 100% financing for AGV Mobile Robots. We handle all upfront costs, allowing customers to preserve their working capital. We take care of all upfront deposits and expenses from the initial concept to processing, delivery, and installation. This can result in significant day-one […]

OCBJ Women In Finance 2024

  Orange County Business Journal: Women In Finance 2024 July 22, 2024 Uyen Tran, the vice president, GL Accounting Manager at First Financial Equipment Leasing, has made an exceptional impact on the company’s accounting department over the past year through her remarkable leadership skills. Under her strategic guidance, the team has achieved unprecedented success, transforming […]